CHHABRIA
NITIN
Engineer. Founder. Product Leader. 14 years in tech. 6 years building at the forefront of AdTech — Programmatic, CTV, and Immersive Rich Media.
6 Years.
In Programmatic & CTV
Specializing in Programmatic Advertising, CTV, Interactive and Immersive Rich Media — I build products that drive measurable revenue at scale.
I started as a software engineer, built and scaled TechMerch Innovations (TMi) from a 3-person team to 15 — shipping 400+ digital products for SMBs across India before a strategic merger. That founder chapter taught me unit economics, client trust, hiring under pressure, and what it actually takes to ship. Now I bring that full-stack thinking to every product decision I make.
At mCanvas (Affinity Global), I've scaled the CTV business from the ground up, grown the rich media business 10x over 6 years, and lead a 34-person product and engineering organisation. I think in ecosystems — how demand, supply, data, and identity interact — not just features and sprints. Currently building India's most ambitious Interactive CTV and Performance CTV products, comparable in vision to MNTN and TVScientific.
Experience Timeline.
Consulting & Advisory.
I partner with AdTech founders, startups, and brands navigating programmatic advertising, CTV, and monetisation strategy. With 6 years building at mCanvas and 7 years running my own digital studio, I bring both strategic depth and operational experience to move fast and build right.
Currently Building.
whatsthepoint.club
India's credit card points intelligence platform. Enter your income and monthly spend — it recommends the best credit card for you, finds the highest-value redemption options, and surfaces the best deals available. Built entirely with AI. Live now at whatsthepoint.club
Visit whatsthepoint.club →technlogical.com
My blog where I write about product, AdTech, and the future of digital advertising. Thinking out loud — because that's how I get sharper.
Read the Blog →Expertise.
Background.
"A software engineer by training, an entrepreneur by choice, and a product leader by evolution."
Training & Knowledge Sharing.
For 7+ years I trained and mentored 350+ college students and early-career professionals across SEO, WordPress, digital marketing, email marketing, media buying, programmatic advertising, SEM, and app store optimisation. As AI reshapes everything I once taught, I'm learning, adapting, and building with it — and bringing the community along.
The Adventurous Side.
Ready to scale your next product idea?
If you're building in AdTech, programmatic, or CTV — or just want to geek out about where digital advertising is headed, I'd love to connect.